Privacy policy

What data MFactor collects on this site, why it collects it, how long it keeps it and how you can ask for it to be deleted. Written for you to actually read, not to accept without reading.

What we deliver

  • LGPD (Brazil's data protection law)
  • We don't sell data
  • Deletion on request
  • Named data controller

Who the controller is

MFactor, based in Leme, São Paulo, Brazil, is the controller of the personal data processed on this site, under Law No. 13,709/2018, Brazil's General Data Protection Law (Lei Geral de Proteção de Dados, or LGPD). Requests about personal data should be sent to alexandre.martins@mfactor.dev, which is also the address of our data protection officer.

What data we collect

  • Data you send us: name, email, phone number, company and the message you write in the contact, quote and briefing forms. Only what you type.
  • Browsing data: pages visited, referral source, device type and campaign identifiers, collected by Google Analytics, Google Ads and Vercel Analytics.
  • Technical data: IP address and request headers, logged by the infrastructure for security and troubleshooting.
  • Course area: for people who sign up for the free courses: the login email and progress through the lessons, used only to give access to the content.

Why we process this data

Form data is processed to respond to your message and prepare proposals, on the legal basis of performance of a contract or of preliminary procedures related to a contract. Browsing data is processed on the basis of legitimate interest, to understand how the site and the campaigns are performing, always in aggregate form.

We don't sell, rent or hand over personal data to third parties for marketing purposes. We don't use the data sent through the forms to train artificial intelligence models.

Who we share it with

  • Vercel: site hosting and access logs.
  • Supabase: the database for the blog, the proposals and the course area.
  • Google (Analytics and Ads): audience and campaign measurement.
  • Email provider: delivery of form messages to the sales inbox.

How long we keep it

Contact messages and proposals are kept for up to five years, in line with the civil statute of limitations and the need to keep a business record. Browsing data follows the standard retention period of the measurement tools, up to fourteen months. Course area data is kept for as long as the enrollment is active.

Your rights

  • Confirmation and access: find out whether we process your data and get a copy of it.
  • Correction: ask us to update incomplete or out-of-date data.
  • Deletion: ask us to delete data processed on the basis of consent.
  • Objection and portability: object to a type of processing or ask for your data to be transferred to another provider.
  • How to use these rights: write to alexandre.martins@mfactor.dev. We reply within fifteen days.

Cookies and changes

The site uses measurement cookies from Google Analytics and Google Ads. On your first visit, a notice asks whether you accept them. Until you do, these cookies stay off (Google Consent Mode) and measurement happens without identifying your browser. To change your choice later, use the Cookies link in the footer.

This policy may change when the site or the tools change. The current version is always the one published on this page, and we announce significant changes here before they take effect.

Contact